Responsive designs and mobile apps share many similar concepts in terms of usability and functionality, but have key differences in their overall purpose. When deciding which is best for you there are a few key areas you should focus on.
Personalization: Mobile apps provide more opportunity for personalization and allow you to customize the user’s experience with your product or service. A mobile app creates a unique user experience that is more memorable and personable.
Budget: Responsive websites are far more cost friendly. However, if a mobile app is appropriate for your business, the long-term benefits of a personalized, targeted mobile app will overturn the cost.
End Goal: Responsive designs and mobile apps can have a substantial impact on how customers make purchasing decisions. Mobile apps are a great way to target customers who you want to buy products and allow you to create a specific traffic flow and direct consumers to the end goal.
SEO: Mobile apps are closed environments that don’t allow search engines to crawl for information. Whereas, responsive sites provide users the option to access your information via mobile and tablet devices while providing you the luxury of having the information tracked and monitored by SEO tools.
After reading this blog, would you choose a responsive website design or mobile app for your business?