There are a multitude of elements that make up a successful landing page including the design and layout, compelling copy, a call-to-action, and analyzing and revising your landing page based on results. Whether you want visitors to buy your products or services, signup for your emails, enter a contest, or connect with your social media pages, your landing page is an important selling point.
Build a successful landing page by following these key steps:
- Design & Layout: The design and layout of your landing page should be visually appealing through strategically selected photos, colors, fonts, etc. Leave some white space so your page doesn’t appear crowded and select a layout that is clean and organized. Also, remember to make your landing page responsive for mobile and tablet devices.
- Compelling Copy: The copy that you develop will be the driving force behind your landing page’s main objective to create conversions and gather data. Be sure to keep copy clear and concise. You want to develop valuable and compelling copy that will entice visitors to respond to your call-to-action.
- Call-to-Action: One of the key elements to any good landing page is a strong call-to-action. You want to inspire visitors to result in a conversion whether it’s making a purchase, subscribing to your e-blasts, or engaging with you in social media. Provide incentive with a discount or coupon, you want to motivate visitors to take action.
- Analyze & Revise: As with any marketing effort, you should analyze your results and revise your approach based on what is or is not producing the best results. You should test several different landing pages for the same campaign to find out which technique turns the best results. Tip: When asking for information from the visitor, only ask for the absolute essentials. An email address is the most important thing you can obtain.
Check out this great landing page by Rackspace.
Have you found landing pages to be successful in your marketing efforts? Why or why not?