Public Relations

Our PR services elevate the overall awareness of your brand, while supporting your sales strategies through earned media.

Show prospects and the public the value of your product, service or brand.

Millennium Agency has provided national/statewide PR services for more than 20 years. PR is a fundamental technique used to reach target audiences and tailor messaging to appeal to these groups. By managing the flow of information between you company or organization and the public, you can see greater close rate on sales opportunities.

Senior staff has experience in promoting national brands in technology, retail, manufacturing, supply chain, energy, and the non-profit space. In today’s highly saturated media market, PR is an effective way to achieve positive word-of-mouth exposure and brand awareness through earned media. If your organization hasn’t taken a hard look at your public image, we’ll help you identify your strengths and weaknesses and build a stronger brand image.

Millennium leverages top media collaboration tools to increase awareness and reach.

Bigger audience = more sales opportunities. With the right media intelligence, your story can reach prospects across markets. Millennium works with you to find influencers, build awareness, share brand news, and distribute press releases for better media coverage.

For more than 20 years, Millennium has developed earned media campaigns on a national/statewide basis that have provided clients with a deeper understanding of their public image, and effectively changed public perception over time. With a vast world of digital information, organic PR is more important than ever before.

A partnership with Millennium’s experienced PR staff gives you access to in-depth media intelligence, connections to digital influencers, real-time outreach opportunities for timely media placements, and editorial mapping expertise.

What makes us different? Tracking and analyzing your impact is a key component in Millennium’s suite of PR services. We quantify reach and coverage, benchmark against competitors, identify and monitor social conversions, and provide you with ongoing reporting to demonstrate results.

Public Relations Services

Messaging/Positioning

Millennium is experienced in creating unique selling proposition, talking points, and news release footers for use by the media. These items also aid in the development of news releases and articles.

Millennium will bring your story to life, integrating opportunity to increase public awareness and brand loyalty by leveraging regional and/or national opportunities in publications and/or influencers and highly-ranked bloggers. Millennium develops unique selling points, which are important in differentiating you in a competitive market. Our PR services build strong, authentic relationships with customers, with strategic programs that apply the same message across all channels and audiences to create lasting emotional connections with prospects and consumers.

Media Lists

Millennium develops media lists specifically designed to include your target markets. Depending on your PR goals and desired reach, media lists can range from 50 - 500 contacts or more.

Identifying the right list of contacts allows us to send your news and content to highly qualified prospects through web, wire and email. We select top influencers and outlets for increased outreach efforts, and measure the impact that your PR efforts have in the identified audience. Our experience lets us better penetrate your market for increased impact.

Press Releases

Millennium works closely with client to draft and distribute press releases that provide national news sources with consistent positive news about our clients.
News releases are based on timely, relevant topics that may include new features, recent releases, events, special programs, and more. Millennium's skilled copywriting team will write your news releases and send a draft for approval.

Our public relations division works with clients to tailor press release messaging and distribution strategies that speak to their key audiences in different and meaningful ways. With access to extensive media resources and several decades of media connections, Millennium is well positioned to get you the coverage you need to make an impact.

Feature Articles

Workign closely with your team to identify a true "hook" for your outreach efforts, Millennium helps identify ideas to pitch to publications with the goal of securing in-depth coverage.

Millennium will work closely with representatives from your company or organization to identify highly relevant, interesting topics for feature article pitches. Then, our skilled and connected PR staff will access resources and leverage longstanding relationships with key media outlets to generate interest in your story. The final piece is securing placement and drafting the article, ghostwritten by Millennium copywriters and bylined by a key individual at your organization. Interview opportunities are also desirable as well as stories written by the publication on your behalf.

Launch Events

Millennium can partner with your company or organization to choreograph a launch event of any size to announce a new name, logo, grand opening, campaign launch, or more. Our full-service PR approach will design the event from start to finish, advising on location, program schedule, speakers, and more.

In additional to event coordination, Millennium will connect your event to the right stakeholders, the media, and the public. Millennium has had success in attracting top media outlets, political figures, influencers in key industries, and high attendance of potential prospects, donors, and investors.

Influencer Marketing

Influencer marketing includes identifying key industry members that may be interested in reviewing your service/product or speaking to the exceptional qualities of your brand or business. Millennium looks for opportunities to leverage a captive audience of a strong voice in your industry, expanding upon influencer marketing opportunities.

Developing relationships with influencers, the media and key decision makers across verticals is critical to PR outcomes. Social media is used to foster relationships with thought leaders in your industry, or media professionals covering material relevant to your services or products.

Ready to get started?

Reach out for a free evaluation of your marketing, or ask us about a specific marketing project. You will receive a reply promptly.

Some of our technology-driven clients who trust us with their marketing.