What You Need in a Responsive Website to Get New Business

Mobile traffic accounts for 60% of all online traffic. If you’re not in an industry that requires a mobile app, you still need to be accessible to the Millennials and beyond through their ever-important mobile devices. Responsive web design is the best way to optimize the customer experience for everyone who needs to find you on-demand from wherever they live, work, and make their purchasing decisions.

According to Hubspot, 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring. Ouch. But responsive web design isn’t just a matter of fitting the size of a mobile screen anymore, it takes a lot more than that to impress your prospects. 40% of people will abandon a web page if it takes more than three seconds to load. Not unlike your Lamborghini ;-), your responsive website needs looks, speed, and performance.

The ideal responsive site is accessible on any device or browser, and has been optimized to load page objects as quickly as possible. Your responsive website is one of your most powerful sales tools, and if designed correctly, can result in significant improvements in conversion rates.

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