Optimizing the Customer Experience In Person, on the Phone, and Online

Your marketing communications and public relations is about connecting with your target audiences and getting them through the front door, whether it is to attend an event, make a purchase or support a cause. You craft custom content and use imaging that best promotes the product or service being offered within the context of your overall organizational brand. It’s what happens after your target audience has made the decision to engage with you—the customer experience—that will have the biggest impact on the success for your marketing, public relations and living up to your brand promise.

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