Healthcare Has Gone Social: Are You Part of the Conversation?

Large or small, rural or urban, it is no longer a question if hospitals and healthcare systems should be on social media, but how effectively are they using it to connect with their current and potential patients to build brand awareness, loyalty and market share. Promoting community health, enhancing the patient experience and connecting through visual content—these are all key focus areas for healthcare marketing in 2016 and social media will be the driver as hospitals and providers seek to make tracks on greater patient engagement.

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