Digital Marketing: Engagement, Delivery, and Analytics

In order to stand out in a field of content, your digital marketing efforts need to be highly targeted and connect with each potential customer in a distinctively personal way. The shift towards a digital presence requires a thorough understanding of your audience and how to engage them; the digital platforms they’re interacting with; an efficient process to maintain an active conversation; and the ability to rapidly analyze, react, and readjust your methods based on tangible data. Seems daunting, huh? Not to worry, we’ve helped boil it down to the key ingredients for a successful digital marketing mix and outlined how to effectively cultivate each piece.

The quality of your customer’s digital experience relies heavily on the content you present to them and the online atmosphere in which they view it. Getting the consumer to interact meaningfully with a brand is the primary challenge for all online (and offline) marketing strategies. If your company faces challenges producing engaging, consistent content, you’re not alone. According to a 2015 B2B Content Marketing Trends study of North America, conducted by the Content Marketing Institute and MarketingProfs, 54% of content marketers say that producing engaging content is their biggest challenge.

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