Seven seconds. Remember your marketing professor telling you that was how long it took to decide if you wanted to watch a movie or not based on the first seven seconds of the trailer? Today, seven seconds is about all the time you have to make (or not) a connection with your content online, whether we are talking page loading, video buffering or message scanning. It is in this very fast-paced, online and visual world that colleges and universities need to focus, optimize and personalize their efforts to convert prospective, in to matriculated, students.
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