The Digital Dance: Partnering Data and Creative

“Get out the right message, in front of the right audience, at the right time, to drive the right (desired) consumer behavior.” That’s our job as marketers says David Steinberg in an article for Entrepreneur earlier this year. Now more than ever, in today’s technology driven, digital realm we can use data to tell us what consumers buy, when, where, and how often based on past purchases. However, with just seven seconds to connect and convert, you still have to sell the product or service you are offering. This is where the creative side of marketing comes in, and connects the dots to why they purchase. Success comes when we are able to use insights to effectively marry data and creative in our digital and content marketing campaigns.

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