These systems include Constant Contact for small to mid-size businesses, iContact for medium sized businesses, and MailChimp for large businesses. Depending on how you want to design and send your emails, you will want to choose an email system that will provide you with all of the tools necessary to be successful in your email marketing campaigns.
Here’s a breakdown of these three email marketing systems:
This system is good to use if you do not have a designer to create your email templates. There are 400 free templates to choose from. This system’s basic cost is $15 per month and allows 0-500 contacts and four emails to be sent monthly. Constant Contact integrates with Google Analytics, Joomla, and SalesForce content management systems. This is a great setup for small to mid-size businesses.
This system is ideal if you’re looking to send multiple emails per month. The system allows 0-500 contacts and up to 250 emails per month with a basic cost of $14 per month. iContact has 286 free templates to use and integrates with Drupal, Joomla, and Salesforce. Given that iContact is good for medium sized businesses, you will not be limited by quantity of emails with this system.
This system integrates well with all content management systems including Drupal, Google Analytics, Joomla, Magento, SalesForce, WordPress, and Zencart. Good for big companies, it is best if you make your own personalized templates as there are only 24 free templates available. What’s unique about MailChimp is that they offer SMS delivery, triggered campaigns, and social network signup form options, all of which are not available through the other two systems. The basic cost is $10 per month and includes 0-500 contacts and unlimited emails.
All of these email marketing systems are focused on business to business, business to consumer, and large scale marketing campaigns. They include email and monthly newsletters as delivery methods and social network delivery options. There are also various list management tools including multiple lists and segments, preferences management, and signup forms.
Which of these email marketing systems is best for you and your business?