Office dwellers and college students aren’t the only ones taking notice. Marketers have caught on and are sending an all-out blitz to their newest key demographic, the Fantasy fan. According to the Fantasy Sports Trade Association, Americans playing Fantasy Football spend approximately $467 per person to play in their leagues. Brands such as Snickers and DIRECTV are leading the way among companies targeting the high-spending Fantasy market.
Snickers hosts a weekly online competition called the “Play Hungry Challenge,” where users can win prizes by choosing a team they think will win that week. They also advise players never to draft while hungry, using their popular slogan “You’re not you when you’re hungry.”
DIRECTV is also paying a great deal of attention to Fantasy Football enthusiasts. During ESPN’s weekly Sunday morning show “Fantasy Football Now,” commercials for DIRECTV’s NFL Sunday Ticket have become a regular occurrence. The program allows viewers to watch every out-of-market game live and stay up to date on all their fantasy players.
What do you think about the growing trend of marketing around Fantasy Football?