According to MailChimp, an email marketing service provider, segmented email marketing campaigns had a 14.444% better open rate than the list average and 14.994% better click-through rate. When you segment your email marketing list you will be able to better target customers with information and valuable resources that are of interest to them, which will in turn, increase your success.
Here are some of the most important reasons why you should have a segmented email marketing list:
Your customers are all different. More often than not, companies have different target audiences that appeal to a variety of different products and services. Targeted lists will help you identify these differences and provide customers with the information and opportunities they’re looking for.
It will improve your credibility. When you are being thoughtful and methodical about how, when, and what you email to your contacts, it will automatically improve your credibility. No one likes to be spammed, and if you do it, customers will often discredit your business and view you as unprofessional.
You will be able to send more targeted emails. Having a segmented list will allow you to breakdown your customer base by prior interests or purchases, location, industry, and more. The ways to segment your lists are endless so work on developing a strategy that best suits your business.
It will boost your success rates. Statistics show that having a segmented email marketing list will improve your open and click-through rates while lowering your bounce rates. However, keep in mind that segmented lists are only part of the equation. You need to consider your message and your call-to-action.
Do you segment your email marketing lists? Tell us why or why not in the comments below.