Personalized marketing campaigns are marketing gold to businesses that understand customers are as quickly gained as they are lost. According to a recent study from Econsultancy, 52% of digital marketers said that “the ability to personalize content is fundamental to their online strategy.”

However, reaching customers through personalized marketing campaigns is more than just plugging their name into an email. It’s about connecting with customers as an individual and showing them what your business has to offer is unique. Here is a deeper look at why personalized marketing campaigns are so important and why they generate more leads:

  • Consumers expect a personalized experience. From emails to ads and offers that meet their interests, consumers expect you to know who they are and what they like. For example, research shows that personalized emails result in a 14% higher clickthrough rate and 10% higher conversion rate.
  • Reach target audiences through tailored content. When you tailor your content to appeal to certain target audiences based on demographics like age, location, interests, and more, you increase your chances of engaging the consumer. Tailor content across all channels including emails, mailers, your call-to-action, website, and consumer shopping experience to name a few.
  • Lead nurturing and customer connection. We all know that people buy from those they like, know, and trust. Through personalized marketing campaigns you can connect with the customer on a deeper level and nurture leads from initial engagement to conversion and then long-term.

How do you personalize your marketing campaigns? Let us know in the comments below.

Image courtesy of KROMKRATHOG /