Here are a few things to keep in mind:
Frequency is key. How often you send emails will depend on your businesses products or services and customer base. Ideally you should send no more than one email per week and no less than one email per month to start. Encourage customers to subscribe to your emails or customer loyalty program through an email sign up on your website, landing pages, promotional offerings, etc. This will ensure a higher open rate if you are strategic about when and what you send.
Segment your database. In order to send targeted emails, you must first segment your email database into different categories. This may include industry, demographic, previously purchased products or services, and more. You will have a higher subscriber retention rate if you are sending targeted emails to the right audiences.
Make it mobile friendly. With 64% of decision makers reading their emails via mobile devices, it is more important than ever to optimize your email marketing distribution strategy to be mobile friendly. Quick tip: Make it a point to include social media sharing icons, they have a 158% higher click-through rate.
Track your results. It will be important to the success of your email marketing campaigns to track and monitor your results. Find out what works and what doesn’t. Try different techniques based on your open rates like changing subject lines, offerings, formats, and graphics.
What email marketing distribution strategies do you use for your own email marketing campaigns?