Here are some of the best ways to measure your marketing ROI:
You can use landing pages for on- and offline campaign tracking, however, it is often easier to use this method of tracking in your internet marketing efforts. Have your banner ads, mobile marketing, and other digital campaigns link and direct to a custom landing page for you to track results and obtain customer information. Landing pages are one of the best ROI tools to track and capture leads.
Use analytics tools like Google Analytics and social media tracking tools for Facebook and Twitter to track where your online traffic is coming from and what is performing the best. Use A/B testing to test out different landing pages, call-to-actions, special offers, and more to see what’s working the best for each campaign and adjust accordingly. These analytics tools will be a big factor in measuring ROI and traffic.
When you invest in campaigns like banner ads, pay-per-click, and mobile marketing there is often accompanying performance reporting that will be able to assist you in evaluating the success of your efforts. Use performance reporting to evaluate your ROI and to consistently measure your results in the event that a campaign is performing poorly and should be readjusted.
Ask Your Customers
Seemingly old school, asking your customers where and how they heard about you is still an excellent way to measure your ROI. You may find that customers are coming to you because they clicked on your website from a pay-per-click ad or heard your spot on the radio. Don’t be afraid to ask customers this question, they are your target demographic and it’s good to know what marketing they are receptive to.
How do you prefer to measure your marketing ROI? Let us know in the comments below.
Image courtesy of cooldesign / FreeDigitalPhotos.net