Yes, social media is for manufacturers, too.

For some manufacturers, social media ends up as the outcast of their advertising efforts. Unsurprisingly, this social media shortchange is often the result of a cascade of sweeping generalizations about who’s on social media and what they’re doing there. Perhaps imagining the entire social media landscape as a digital wasteland of internet addicted millennials swapping […]

Manufacturing Marketing and the Art of Casting a Narrow Net

To paraphrase Finley Peter Dunne: Manufacturing marketing ain’t bean-bag.” While it goes without saying that manufactured goods like spindles, ball bearings, and wires make up an important part of everyday life, actually marketing these products presents a unique set of challenges. Manufactured goods don’t tend to have the broad target market of things like potato […]

Tips For Creating an SEO-Friendly URL

The average person has come to rely on Google for anything and everything. Whether you’re looking up directions or trying to find out if Incredibles 2 is really worth a trip to the movie theater, think of how many times you use Google in a day. With over 40,000 Google searches per second, how can […]

How to Create a Brand That is Uniquely You

Your brand is as much a part of you as anything else. It’s a visual representation of who you are and that’s why creating your brand is one of the most important parts of developing your business. When creating a brand, it’s important to showcase the side you want your audience to see. This brand […]

Tips for Designing a Mobile App

Having a mobile app for your business was once an optional investment but has now become a necessity to maintain a competitive edge. In fact, mobile searches have exceeded searches from stationary devices such as laptops and desktop computers. A strong mobile presence is key to both maintaining your current customer base as well as […]

New Marketing Strategies and Generation Z

In the world of marketing, it is very common to hear about millennials and the strategies used to effectively resonate with them, but not much is said about Generation Z. While marketing to millennials and previous generations is still important for any business, one should keep in mind that early members of generation Z are […]

A Guide to Modern Search Engine Optimization

Search engine optimization, or SEO, is often considered the basis of most digital marketing strategies. Many digital marketing tactics today revolve around enhancing a website’s “searchability” through SEO. This means that their goal is to boost a brand’s ranking on a search engine’s results page and, as a result, increase their flow of web traffic […]

Strengthening Your Brand Through Market Research

You have streamlined your production, optimized your services, and mastered your specific trade. Now it is time to conduct in-depth market research. Why, you ask? The answer is this: market research strengthens your brand in a variety of ways. Knowing your target audience allows your business to reach them with specialized advertising strategies that speak […]

Increasing Customer Retention and Loyalty with Digital Marketing

Did you know that a 2% increase in customer retention for a business has the same financial effect as a 10% decrease in costs? Many businesses realize the importance of retaining customers and building loyalty but still focus their marketing efforts primarily on attracting new customers. Here are a few ways that digital marketing can […]

5 New Digital Marketing Trends to Look Out for in 2018

The world of marketing is in a constant state of change. New trends are always emerging as innovative ways to reach consumers are pioneered. 2018 brings around many new technologies and the associated strategies for reaching customers that go with them. Here are five new digital marketing trends that are predicted to grow in 2018: […]

How to Make the Most of Your Consumer Data

Consumer data is crucial to the efficiency and success of a business’ marketing efforts. It can be used to learn what worked in the past, what is effective in the present, and which direction to go in the future. After all, casting a wide net for your marketing efforts may get through to your target […]

What is Programmatic Advertising?

Programmatic advertising has been a buzzword in the marketing industry for the past few years, but what exactly is this new trend? With so many terms associated with the trend, it can be difficult to understand exactly what it is. Programmatic advertising can be generally defined as using an automated system to manage your media […]