In a market dominated by web-presence and enticing visuals, creating video content for your business is both a necessary and effective marketing strategy for building brand awareness, reaching your target audience, and enhancing your sales.

Video content is only growing in popularity among consumers, to whom it is more memorable, more persuasive, and overall more engaging than purely text-based content. So what are the largest trends in video content production for 2018?

Here are four separate forms of video content that brands should produce to increase their conversion rates:

Brand Videos

The purpose of a brand video is to spread brand awareness and resonate with your target audience. These videos offer a clear and concise brand view, mission statement, and voice. What makes your brand unique in comparison to your competitors is also a strong theme for these videos. By demonstrating your value as a brand, you will be opening the door to engagement with your viewers and nurturing them as leads.

Demo Videos

A demo video is exactly what it sounds like: a demonstration of how your product works and what problem it solves. These videos work best if your business offers physical products such as software for example.

By demonstrating how your offerings work, you can do more than explain your product to consumers, you can show them. Seeing product in action increases consumer understanding of the product and chances of closing the sale with them.

How-to Videos

How-to videos educate your audience about relevant industry information. There are several reasons why these videos are effective, the first being that your business is seen as a thought leader in your field. If consumers associate your brand with expertise for their queries, there is a much greater chance they will come to you for your products/services over your competitors. Like a demo video, these videos can display your product in action as well.

These videos are additionally effective from a search engine standpoint seeing as “how to” was one of the most frequently searched phrases in 2017. This is a trend that is only continuing to grow.

Company Announcements and Event Videos

These videos are excellent for keeping consumers up to date with your business and any upcoming events you may be hosting or attending. The goal for these videos is to build presence and relevancy with consumers. Regular updates on company information grow your following and increase engagement opportunities.

Remember, consumers are much more interested in enticing video content than text. This is why it is important to consistently produce videos that demonstrate your value, show your thought leadership, and increase your business’s searchability. If you feel that video content production is something that could benefit your business, contact Linda Fanaras, President/Strategist of Millennium Agency www.mill.agency.