The Real Value of Video

Online videos have led to increased sales and expanded brand awareness for companies of all sizes and industries, including your manufacturing and technology business – and online video use is growing at an impressive rate. In addition to creating and developing content-rich, customer-focused Facebook, Twitter, and LinkedIn profiles, business owners should incorporate video into their […]

Text Messages that Sell

With 6 billion text messages sent daily in the U.S. alone, texting has become an unofficial national pastime. Luckily for your manufacturing and technology related business, texts have evolved from facilitating small talk into a viable marketing strategy.   Text message or SMS (short message service) marketing is highly effective because customers and prospects opt-in […]

Match your Business with the Right Marketing Firm to Achieve your Goals

Many business owners in the manufacturing and technology sector eventually reach a point of growth when they require the assistance of a marketing firm. The reasons for this vary: they need to build or strengthen their personal brand; they don’t have the skills required to increase their website’s search engine rankings or design eye-catching direct […]

Tips on Building Stronger Relationships with Your Clients

Relationships surround us. They’re in our homes, our hobbies, and our offices. But how about our customers? Strong relationships are the key ingredient in setting your business apart from the rest. Making a lasting connection as opposed to a one-off interaction with your customers will increase customer satisfaction rates and brand loyalty. Here are some […]

The Intangibles: 3 Examples of Successful Brand Marketing

We get it. You came here because you want to learn more about brand marketing, but before we get into that, take a second to humor us and answer this question: What comes to mind when you think about companies like Apple, Coke, and Nike? Most people immediately associate Apple with its computers and phones, […]

How Branding Companies Can Elevate Your Marketing Strategies

Building a brand doesn’t just happen overnight. There is a lot of strategic planning that goes into tactically positioning your business to make a lasting impression on your target audience. This is essential to the growth and development of your business, and utilizing branding companies is a good way to stay on top of this […]

How Chatbots Will Help Your Business Run Smoothly

Chatbots are everywhere. They’ve worked their way into retail, customer service, airlines, healthcare, banking and finance — there’s even one on the Millennium website. Now it’s time for them to work their way into your business. Chatbots are a helpful tool that will improve business operations and customer satisfaction. Here are some ways that chatbots […]

Strengthening Your Branding Messages Through Modern Technology

Your company’s branding message is what sets you apart from others in your industry. It’s important to maintain a positive connection through technological avenues to establish a strong message that resonates with your target audience. Here are how technologically driven branding messages can help to strengthen your brand: Customer Engagement It sounds odd, but if […]

Tips for Building Brand Awareness

Building brand awareness is paramount when it comes to creating sales opportunities. Just like the old saying goes “out of sight, out of mind,” consumers can’t buy your products if they don’t know who you are and what you can do for them. This is where marketing strategies that are designed to build brand awareness […]

3 Native Advertising Strategies for Your Social Media Outreach

Native advertising has become a crucial part of promoting any business, regardless of the industry. For those who are not familiar with native ads, they are a form of advertising that are seamlessly embedded into other websites. For a more detailed description, check out our past blog on native advertising. While many businesses promote through […]