Case Studies

A case study starts with a problem and ends with a solution. Say you’re a marketing agency and a business came to you to help them gain more followers on social media. Where did you begin? What kind of research did you do? What steps did you take to help them achieve their goals? What was the end result? A case study is a success story that’s great for any business looking to prove their worth and attract new clients.


Infographics are visual guides that can turn an otherwise text-heavy blog post into data-driven eye candy that people are quick to share. Plus, with free online resources at your disposal, anyone can turn their research into a memorable infographic.


If there’s one thing we’ve learned from the success of Buzzfeed, it’s that people love lists. Holy smokes, do they love lists. While lists can make for easy reading and lots of shares, the internet is already chock full of them and it can make for a slippery slope.

Press Releases

Be it an award that your company just won or an upcoming event you’re looking to promote, press releases are effective ways to convey internal news to your audience and those within your industry. Seeing as how press releases are typically sent to and shared by media outlets, they tend to me more formal in tone.

White Papers

A white paper is an authoritative report giving information on a specific issue that uses research and concrete examples to make a case for why a certain solution is the best answer for a certain problem. While the length of a white paper may vary, they are great when it comes to boosting your authorship and credibility.

Make sure to check back next week for Understanding Content Types: Part 2. We’ve only just scratched the surface.