Pick a Twitter handle. When you’re signing your business up for Twitter, choose a Twitter handle that best suits your business. Whether it be your business name, inclusion of location details like your state abbreviation, or it’s your own name, use what your customers will identify with and remember best.
Define your goals. Before you even set off to open your Twitter account, think about what you want to get out of it. Do you want to promote a certain division, use it as a news space for your business, or maybe as customer service support? Think about what you want to get out of it and plan accordingly.
Brand your Twitter page. Once you choose your Twitter handle, you need to brand your page. Select photos, logos, and wallpaper that best reflect your business and brand. Remember to fill out the content at the top of your page to quickly explain who you are and where people can learn more through a URL.
Utilize photos and videos. Get started posting but remember that on almost any social media platform, photos and videos perform the best with the most views and interactions. Find out how your business can best utilize photos and videos to engage users and start conversations and retweets.
Get into hashtags. If you don’t know what a hashtag is, Google it. Twitter is big on hashtags and if you want to fit in with the Twitter folks you’ll want to know how to best use them. Research hashtags that apply to your business and industry and consider developing your own to better brand your Twitter page.
How do you like to use Twitter for your business? Tell us in the comments below.