1. An SEO Optimized Title

Finding the correct title is half the battle. The title of your YouTube video is essential for locating the video and providing you with an ample number of viewers. The SEO description and title need to include the appropriate keywords and avoid being “stuffed” with unnecessary lingo.

2. Quality

Creating your video with high production values will help increase its views. There is a better chance of people viewing your video if it looks professional and put together. Making your video in HD quality and having professional styled sound and lighting makes a world of difference to the video format.

3. The Golden Rule

Since kindergarten we have been instilled with the theory, “you should always treat people the way that you would want to be treated”. Well, this is the same for social media. A “like for like” or “share for share” often works like a charm. If you help others, they will help you. Collaboration is a vital tool.

4. Ask For What You Want

Simply ask for a “like” or a “share” at the bottom of your video. You will find that when people are asked, they will more often than not “like” or “share” your video. It’s as simple as that.

5. Have a Social Presence

Before posting your video, make sure your company has an account with social media outlets like Twitter, Facebook, Google+, etc. This presence will help increase the circumference of your promotional circle and will allow you to not only post on YouTube, but to other social outlets as well.

6. Friends, Family, and Client Email Lists

It is important to first always promote your video to friends, family, and personal clients. Asking those people to share your video with online friends and colleagues will allow it to circulate quickly and to a wide range of viewers.

7. Maximize Tags

The invention of #hashtags has allowed for people to connect posts with keyword referencing. When you maximize your hashtags, it connects your video to those pages. The more hashtags you place in your video, the more places it can be found. However, be selective about your hashtags.

8. Write a Blog

Write a blog post for your company and embed your YouTube video link at the bottom. This will encourage anyone that reads your blog to also watch your YouTube video.

9. Sales Materials

You can advertise and promote your YouTube video by including your link on company collateral such as catalogs, brochures, and websites. Adding your link to your sales materials will assist in directing your current and potential clients to view your YouTube videos.

10. Autoplay 

This is a clever trick to increase views that most overlook. Click “autoplay featured video” in the settings.  This means that when someone clicks on your link, the video will automatically start without needing to press the “play” button.

For more social media tips and tricks, visit www.mill-im.com/social-media.

Image courtesy of winnond at FreeDigitalPhotos.net

  • Thanks for the article Kyle! These are some great ideas but I have to say I disagree with #10. I absolutely hate when videos autoplay because I am not expecting it, and may be in an area where it is inappropriate to play a video out loud.

    But you are definitely right about quality! Unless this is an adorable home video, you NEED professional quality, HD video. It’s the difference between going to a 2-star and a 5-star hotel in my opinion. The 2-star hotel is probably cheaper and will get the job done, but spend just a little more money and you can stay in luxury. It really doesn’t take that much to produce a high-quality video. You just need someone who knows what they are doing, an HD camera, some mics and lighting, and you’re good to go.

    Thanks for the advice!

    -Alyssa
    Rivers Agency PR Executive

  • Thanks for the article Kyle! These are some great ideas but I have to say I disagree with #10. I absolutely hate when videos autoplay because I am not expecting it, and may be in an area where it is inappropriate to play a video out loud.

    But you are definitely right about quality! Unless this is an adorable home video, you NEED professional quality, HD video. It’s the difference between going to a 2-star and a 5-star hotel in my opinion. The 2-star hotel is probably cheaper and will get the job done, but spend just a little more money and you can stay in luxury. It really doesn’t take that much to produce a high-quality video. You just need someone who knows what they are doing, an HD camera, some mics and lighting, and you’re good to go.

    Thanks for the advice!

    -Alyssa
    Rivers Agency PR Executive