One of the latest trends in digital marketing and public relations is influencer marketing: the process of identifying and leveraging conversation leaders on social platforms.

Social scoring, made popular by companies like Klout, allows businesses to discover industry members with the best chance of perpetuating a brand message to a massive audience. However, this puts a piece of a marketing strategy out of the hands of agency and company members. Building your personal brand to influencer-levels is the better option that allows you to keep control of the message while growing your own social reach.

Find out the more about growing your social score in the full article published in Prime Women.

Do you need help building your personal brand? Need to transfer your strong person-to-person reputation to social media platforms? Contact Millennium President and Strategist Linda Fanaras at 877-873-7445 ext. 201 or connect via email at Lfanaras@mill-im.com.