Measure the success of your social media posts in these ways:
- Post at the right time. You can post on social media at any time, but research has proven that there are better days of the week and times to post for different social media platforms. Take a look at these best times to post to your pages for better engagement and readership results.
- Find the best quantity of posts. Some companies, like retailers, will post frequently with content on products, deals, and promos. Other companies will post less frequently depending on the type of news they have to share. Work on finding the sweet spot in the quantity of posts you send out each day/week. You want to engage followers but not overwhelm them so they become frustrated by your frequent posting.
- Find the best content for posts. Mix up your posts with different content to find out what works best for your company. You may find that followers are more engaged by certain content which means that you should work to develop more variety around that topic. Hint: photo and video posts often see a huge increase in traction in comparison to text-only posts.
- Track your success for best results. If you aren’t already, you should be tracking the success of your social media posts. Several social media platforms like Facebook allow you to track your posts through engagement levels, etc. Also track traffic to your website and conversions through Google analytics and by pushing followers to landing pages to capture lead information.
How do you measure the success of your social media efforts? Learn more about social media marketing here: www.mill-im.com/social-media
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