Infographics help generate backlinks. According to Viusual.ly, one of the leading sites for sharing infographics, the average infographic receives over 800 backlinks spread across almost 80 domains — and that’s not even including social shares.
So how do you make sure that your infographic is engaging and encourages people to share it with others? You need to create simple, credible content. You can create these images yourself with the help of sites such as Visual.ly, or you can work with a graphic designer to create an infographic that increases visibility for your company.
In order to make your infographic shareable, you need to keep it simple. Make sure you have one basic message that is clearly stated in the text. Organize your image beforehand so that it doesn’t appear cluttered and make sure it pops. To create an appealing infographic that isn’t too large or too cramped, the recommended size should be 5000 pixels high and 735 pixels wide. This way it will draw people’s attention and hold it.
Graphics are only one part of your image. You also need current and relevant data. You can build credibility for your businesses by including information from case studies, statistics, and market influencers. While mapping out your strategy, make sure that every line of text you include can be supported with facts to inform your readers.
Spread the Word
When researching influencers, determine which ones you can quote in your infographic and who you can approach for marketing. Sharing with influential bloggers, posting on bookmarking sites, and embedding on your social media accounts can help you make sure the infographic is seen by your target market and then shared with others for maximum effect. Creating an embed code on your blog page will make sure that you receive credit for creating the content and you make it easy for others to share your work.
Your infographic doesn’t have to increase sales to be effective. Converting brand followers into blog readers, blog readers into email subscribers, and email subscribers into requests for additional information are all successful conversion targets. To achieve these goals you will want to make sure you consider these aspects for you infographic:
- Keep your market in mind when creating the story design and promotion of your image
- Think visual with your story
- Make it digestible
- Include keywords and an overview in the title
- Optimize for shareability on social sites
Content marketing is about making sure your text, videos and images are seen by the most potential customers. Using infographics is one way to leverage the reach of your content. Social media is a great way to spread your infographic, increase conversions and engage more readers. Looking at your marketing message visually will help you determine how to format your first infographic for your website.
How does your brand leverage infographics to influence your audience?
Megan Ritter is a guest author and business writer based in the Los Angeles area. In addition to covering the impact of visual marketing, her writing also discusses business communications, social media, and personal budgeting. Follow her on Twitter today.