Here is how to write a news release from top to bottom:
- Headline: Your headline should be clear and concise and include only the most pertinent information. For example, “Carla’s Coffee Shop Opens New Location in Portsmouth, NH” The headline is what will catch the media’s attention first, so if it is compelling and to-the-point you will have a far better shot at getting them to read your release.
- Body: The body of your news release should restate your headline in greater detail and elaborate on the most important details of the news you are announcing. You should be answering all of the right questions for the reader; who, what, when, where, and why.
- Call-to-Action: If applicable, you should include a call-to-action such as signing up for an event, visiting a specific webpage or calling a specific number for more information, etc.
- Quote: It is not necessary, but including a quote from a high-level representative at the company your news release is regarding builds credibility and interest in your news release.
- Footer: At the end of your news release, you should include a news release footer that includes pertinent information about the company, who you are, and what you do. Title your footer section “About [company name]” and at the end include “For more information, [phone number/website/email/etc.]”
- Contact: Include contact information at the top right of your news release, i.e. date, contact name, title, company, email, and number.
- Signal the End: Remember to signal the end of your release with three hashtag (#) symbols. This ensures the publications that they have received all of the information in your news release.
Tell us some of your tips for writing a news release.