- Content is King
More than anything, focus on quality. Write unique, engaging, and to-the-point content that people will want to read and share with their friends. Not only will it make you stand out from the pack, but it will make your content valuable to search engines. Keep it up and you’ll be rising the ranks in no time.
- Consistency Counts
Speaking of keeping it up, quality and quantity go hand-in-hand. Try to avoid redundant content and give your readers a reason to come back by writing new posts on a regular basis that are even better than your last ones. The more quality content you have on your site, the easier it will be for search engines to find you.
- Be One with the Keyword
Using relevant and trending keywords in your content is crucial to getting noticed. In addition to using keywords in your title tag, links, and page URLs (as these areas stand out more to search engines than surrounding text), pepper them throughout the body of your content in a way that feels natural. If you can, work one into your domain name. That being said, you don’t want to overdo it. If a search engine feels that you’re using keywords arbitrarily, it could negatively impact your web rankings. If you’d like to learn more about what keywords are trending and getting the most searches, Google Trends is an invaluable resource.
- Be a Social Butterfly
Become a regular and worthwhile commenter on sites similar to your own. Once you become a familiar face, look into trading links with them. The more inbound links you have going to your site (especially from well-established and reputable sites), the more your reputation and web rankings will increase in turn. While you’re at it, make sure to add links to your social media pages in the footer of your posts. The more accessible, the better.
- Smarter, not Harder
Study the competition. See what keywords they’re using and content they’re putting out. If you can follow their lead, make it your own, and be creative in coming up with new ways to engage with your audience, you’ll be well on your way to leading the pack.
Know that SEO results are by no means instant and it will take longer for newer sites to surpass older sites that have been already been putting these techniques to good use. That being said, patience and hard work always pay off.
If you’d like to learn more about boosting your rankings and improving your content, make sure to check out our 5 Basic SEO Tips for the Beginner.