Startup | PointBurst

Public Awareness, Branding, Direct Marketing, Social, Website Development

Challenge:

PointBurst needed to increase market share through branding, public awareness, and direct marketing to key industries. PointBurst tasked Millennium with developing a brand identity and strategic integrated marketing campaign highlighting the start-up’s innovative technology solution to social media integration for businesses and organizations.

This presented the organization with a number of challenges:

  • Create a strong brand identity
  • Overcome barriers to market entry as a startup
  • Establish strong messaging/branding
  • Portray innovation and set the startup apart

Approach

PointBurst allows businesses to syndicate, analyze, and monitor content through a variety of social media networks. An early provider of social media integration technology, PointBurst helps deliver a consistent brand message throughout a company’s reseller and franchisee base.

The technology allows the user to publish direct to an ever-expanding set of social sites from one, easy-to-use interface.

A start-up company, Millennium was instrumental in branding and growth of PointBurst.

The firm developed its messaging and positioning, and designed and developed its creative branding, website, and direct mail materials. Millennium also played a role in creating the company’s tradeshow materials, pitch presentations, and digital sell sheets.

Solution / Results

Millennium assisted in developing a powerful brand including a high-impact educational and event video, a fully-responsive website, lead generating landing page and tradeshow signage.

In addition, Millennium designed effective online banner ads and educational video drove to a landing page which helped generate news leads/followers which in turn contributed to growing the celebrity brand marketplace for their product.

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