Professional Services | NCS Regulatory Compliance

Corporate Naming, Branding, Sub-Branding, Logo, Collateral Design, Website Design & Development, Content, SEO, HubSpot Integration

Challenge:

The result of a recent merger, NCS Regulatory Compliance unites two of the nation’s industry titans – National Compliance Services, Inc. and Regulatory Compliance, LLC.

Each with more than 20 years of experience in registration and compliance consulting, the privately-held companies have a history of strong growth and impressive results for clients. The merger allows the knowledgeable teams from each firm to deliver unified intelligence and services to clients.

This presented the organization with a number of challenges:

  • Devise a new, united name and brand
  • Preserve the brand integrity and longevity of the two merging firms
  • Establish organized sub-brands that are visually appealing
  • Create a national external brand launch plan
  • Develop an internal communications plan for the rebrand
  • Establish metrics for success and track results

Approach

Millennium worked with NCS Regulatory Compliance to devise a new, united name and brand while preserving the brand integrity and longevity of the two firms, Regulatory Compliance and National Compliance Solutions. Millennium reviewed and made recommendations on how any potential sub-brands for other services such as consulting, technology, etc. would fall under the overarching brand.

Upon finalization of the logo, Millennium developed talking points for the firm and a creative strategy for the B2B marketplace. Millennium also worked with NCS Regulatory Compliance to conduct a brand audit, and determine the collateral materials needed, which included business cards, letterhead, envelopes, PowerPoint template, datasheets, whitepapers, sales presentations, email signatures, and e-blast templates.

As part of the rebrand, Millennium designed and developed a modern, highly interactive and informative website for NCS Regulatory Compliance. As a Certified Google Partner, Millennium develops over 50 websites a year using WordPress technology. Millennium reviewed both websites and recommends that NCS Regulatory Compliance implement a contemporary website design using the latest WordPress platform.

Millennium integrated current web development best practices, implemented keywords more effectively, ensured SEO compliance and integrated responsive technology, viewable on mobile devices, tablets, and desktops. The website boasts features including the integration of HubSpot, CRM, client login portals as well as access to extensive compliance resources for investment advisors and broker-dealers. The website also debuts the firm’s new logo, which combines elements from the former logos of National Compliance Services and Regulatory Compliance.

Solution / Results

Millennium successfully combined the long-standing brands of Regulatory Compliance and National Compliance Services, preserving the brand recognition of both firms while delivering a unified, streamlined look.

The all-new, fully integrated, mobile-responsive website was launched successfully in two phases, a soft launch for internal audiences and clients followed by a hard launch to prospects and the public.

Millennium delivered seamless coordination of multiple third party vendors, including HubSpot, CRM, and client login portals.

Millennium also crafted a website launch release to reinforce the merger in the public eye, and promote the cutting-edge integrations that NCS Regulatory Compliance leveraged in their successful website project.

 

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