Higher Ed | University of New Hampshire School of Law

Challenge:

The Franklin Pierce Center for Intellectual Property, University of New Hampshire’s School of Law, required strategic messaging and creative design services to elevate their brand presence. The Franklin Pierce Center for Intellectual Property is dedicated to global innovation. Working closely with academics, professionals, and government officials throughout the world, the Law School aims to facilitate innovation by engaging in applied research and educating the next generation of intellectual property professionals. Millennium collaborated with the Franklin Pierce Center for Intellectual Property to develop branded materials and messaging that aligned with their strategic goals and elevated the overall brand messaging of the institution.

This presented the organization with a number of challenges:

  • Build creative designs for various creative materials
  • Develop messaging that conveys their USP
  • Elevate the brand in a professional, insightful way
  • Display photography for maximum impact

Approach

Millennium conducting one-on-one meetings with key representatives from the Franklin Pierce Center for Intellectual Property to determine the creative and messaging needs of the higher education institution.

With extensive experience in higher ed, Millennium crafted questions in a way that elicited data that could be effectively positioned in the creative materials for the greatest impact.

 

 

Millennium then conducted secondary research on competing brand designs in the market.

Positioning the Franklin Pierce Center for Intellectual Property ahead of the competition was of critical importance in all the creative work completed by Millennium. The design team worked closely with account managers and the Law School representatives on feedback and approvals.

 

Solution

Millennium devised creative design work that differentiated the Franklin Pierce Center for Intellectual Property, University of New Hampshire’s School of Law. The creative messaging conveyed that, to intellectual property professionals and academics around the world, the name “Franklin Pierce” means world-class IP education and entrepreneurship. Through its many achievements in IP, the Franklin Pierce Center for Intellectual Property is a global hub for innovation.

Furthermore, the branded materials and messaging communicated that the college’s new state-of-the-art building,  innovative curriculum, and global network of alumni and partners strengthens the law school’s longstanding focus on areas such as patent prosecution and landscaping, IP valuation, trademark and copyright practice, and IP licensing. Millennium helped Franklin Piece build a meaningful USP and communicate their message in a visual appealing way.

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