Higher Ed | Community College System of NH

Higher Education, Non-Profit, Creative Design, Advertising, Branding, Production

Challenge:

The Community College Systems of NH required a marketing partner with strong expertise in digital and traditional branding, advertising, and creative design. Partnering with Millennium allowed the Community College System of New Hampshire to establish a consistent look-and-feel across marketing and advertising materials, and establish a strong brand presence in the market. From outreach materials to print ads, brochures, and online marketing, CCSNH relied on Millennium for the creative design and execution of essential branding and marketing collateral.

This presented the organization with a number of challenges:

  • Create a consistent brand across platforms
  • Deliver impactful creative designs, customized for each platform
  • Recommend and execute media placements
  • Elevate the brand through design and collateral improvements
  • Maintain budgets and offer cost-saving options
  • Design viewbooks, ads, billboards, and more

Approach

Millennium initiated its partnership with CCSNH with in-person meetings and teleconferences to gain an in-depth understanding of their marketing and design needs. Working with the existing brand, Millennium provided insight and recommendations on ways to make positive improvements to the look-and-feel without conducting a complete rebrand.

 

As a right hand partner, Millennium worked with CCSNH staff to evaluate existing marketing outlets, assess current design work, and update advertising designs to align with the overall mission and vision of CCSNH. Millennium’s higher education expertise allowed the firm to provide guidance to CCSNH for improved outcomes.

Solution

Millennium, in collaboration with CCSNH, created a variety of marketing and advertising designs and materials, including but not limited to banners, maps, brochures, ads for various outlets, course schedules, view books, capitol campaign brochures, logos, web banners, event invitations, airport advertisements, Verizon arena advertisements, and rapid response cards.

 

Millennium also provided comprehensive project management for CCSNH, providing exceptional turnaround times and production services. Through its ongoing partnership, Millennium elevated the CCSNH brand and support their efforts to expand the reach and impact of the creative strategies.

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