The Intangibles: 3 Examples of Successful Brand Marketing

We get it. You came here because you want to learn more about brand marketing, but before we get into that, take a second to humor us and answer this question: What comes to mind when you think about companies like Apple, Coke, and Nike? Most people immediately associate Apple with its computers and phones, […]

How to Create a Brand That is Uniquely You

Your brand is as much a part of you as anything else. It’s a visual representation of who you are and that’s why creating your brand is one of the most important parts of developing your business. When creating a brand, it’s important to showcase the side you want your audience to see. This brand […]

How Branding Companies Can Elevate Your Marketing Strategies

Building a brand doesn’t just happen overnight. There is a lot of strategic planning that goes into tactically positioning your business to make a lasting impression on your target audience. This is essential to the growth and development of your business, and utilizing branding companies is a good way to stay on top of this […]

How Chatbots Will Help Your Business Run Smoothly

Chatbots are everywhere. They’ve worked their way into retail, customer service, airlines, healthcare, banking and finance — there’s even one on the Millennium website. Now it’s time for them to work their way into your business. Chatbots are a helpful tool that will improve business operations and customer satisfaction. Here are some ways that chatbots […]

Strengthening Your Branding Messages Through Modern Technology

Your company’s branding message is what sets you apart from others in your industry. It’s important to maintain a positive connection through technological avenues to establish a strong message that resonates with your target audience. Here are how technologically driven branding messages can help to strengthen your brand: Customer Engagement It sounds odd, but if […]

Tips for Designing a Mobile App

Having a mobile app for your business was once an optional investment but has now become a necessity to maintain a competitive edge. In fact, mobile searches have exceeded searches from stationary devices such as laptops and desktop computers. A strong mobile presence is key to both maintaining your current customer base as well as […]

New Marketing Strategies and Generation Z

In the world of marketing, it is very common to hear about millennials and the strategies used to effectively resonate with them, but not much is said about Generation Z. While marketing to millennials and previous generations is still important for any business, one should keep in mind that early members of generation Z are […]

The Importance of Transparency in Public Relations Strategy

Transparency: it has been a buzzword in most industries for several years now. It describes the openness of a brand and their ability to share certain company information as well as take on opinions related to things such as environmental and social issues. In practicing transparency, businesses are seen as being more honest and trustworthy. […]

Tips for Building Brand Awareness

Building brand awareness is paramount when it comes to creating sales opportunities. Just like the old saying goes “out of sight, out of mind,” consumers can’t buy your products if they don’t know who you are and what you can do for them. This is where marketing strategies that are designed to build brand awareness […]

A Guide to Modern Search Engine Optimization

Search engine optimization, or SEO, is often considered the basis of most digital marketing strategies. Many digital marketing tactics today revolve around enhancing a website’s “searchability” through SEO. This means that their goal is to boost a brand’s ranking on a search engine’s results page and, as a result, increase their flow of web traffic […]

Strengthening Your Brand Through Market Research

You have streamlined your production, optimized your services, and mastered your specific trade. Now it is time to conduct in-depth market research. Why, you ask? The answer is this: market research strengthens your brand in a variety of ways. Knowing your target audience allows your business to reach them with specialized advertising strategies that speak […]