Tips for Building Brand Awareness

Building brand awareness is paramount when it comes to creating sales opportunities. Just like the old saying goes “out of sight, out of mind,” consumers can’t buy your products if they don’t know who you are and what you can do for them. This is where marketing strategies that are designed to build brand awareness […]

A Guide to Modern Search Engine Optimization

Search engine optimization, or SEO, is often considered the basis of most digital marketing strategies. Many digital marketing tactics today revolve around enhancing a website’s “searchability” through SEO. This means that their goal is to boost a brand’s ranking on a search engine’s results page and, as a result, increase their flow of web traffic […]

Strengthening Your Brand Through Market Research

You have streamlined your production, optimized your services, and mastered your specific trade. Now it is time to conduct in-depth market research. Why, you ask? The answer is this: market research strengthens your brand in a variety of ways. Knowing your target audience allows your business to reach them with specialized advertising strategies that speak […]

3 Native Advertising Strategies for Your Social Media Outreach

Native advertising has become a crucial part of promoting any business, regardless of the industry. For those who are not familiar with native ads, they are a form of advertising that are seamlessly embedded into other websites. For a more detailed description, check out our past blog on native advertising. While many businesses promote through […]

The Top 3 Marketing Trends Shaping the Future

Part science and part artform, executing exceptional advertising strategies hinges on a practitioner’s willingness to keep up to date with the marketing trends that are shaping the future of the industry. There’s no doubt that it can be tough to distinguish the fleeting fads from game changers with staying power, so we wanted to lend […]

Tips for Designing a Mobile App

Having a mobile app for your business was once an optional investment but has now become a necessity to maintain a competitive edge. In fact, mobile searches have exceeded searches from stationary devices such as laptops and desktop computers. A strong mobile presence is key to both maintaining your current customer base as well as […]

Taking a Stand for Brand Identity

Once upon a time, maintaining a company’s brand identity followed the same golden rule of the family dinner table: no politics or religion. In that simpler time, wading into the waters of hot button issues was an invitation for a public relations crisis that risked alienating your market. Given those guidelines, it’s easy to see […]

New Marketing Strategies and Generation Z

In the world of marketing, it is very common to hear about millennials and the strategies used to effectively resonate with them, but not much is said about Generation Z. While marketing to millennials and previous generations is still important for any business, one should keep in mind that early members of generation Z are […]

Creating Video Content in 2018

In a market dominated by web-presence and enticing visuals, creating video content for your business is both a necessary and effective marketing strategy for building brand awareness, reaching your target audience, and enhancing your sales. Video content is only growing in popularity among consumers, to whom it is more memorable, more persuasive, and overall more […]

Marketing Strategies Use Personas

For content marketing to be an effective tool in promoting website traffic and conversions, it must speak to the company’s target audience. Customers have specific pain points and challenges, and capturing their attention and interest requires content that has a particular buyer persona in mind. Marketers who use persona-based marketing obtain a better return on […]

Increasing Customer Retention and Loyalty with Digital Marketing

Did you know that a 2% increase in customer retention for a business has the same financial effect as a 10% decrease in costs? Many businesses realize the importance of retaining customers and building loyalty but still focus their marketing efforts primarily on attracting new customers. Here are a few ways that digital marketing can […]