Increasing Customer Retention and Loyalty with Digital Marketing

Did you know that a 2% increase in customer retention for a business has the same financial effect as a 10% decrease in costs? Many businesses realize the importance of retaining customers and building loyalty but still focus their marketing efforts primarily on attracting new customers. Here are a few ways that digital marketing can […]

Tips for Developing a Successful Brand Strategy

Developing a brand around your business is essential to building a strong following and having industry presence. Many people may think of a brand as being as simple as a logo, but it is far more than that, your brand is everything that encapsulates who you are as a business. Here are a few tips […]

8 New Website Design Trends That Can Help Grow Your Business

Whether you want traditionally-styled landing pages, or you want to show off the creativity capabilities of your business, cutting-edge website design trends are always being developed. It’s important for your business to adopt these trends as consumers prefer websites with current and modern appeal to them. Here are a few modern website design trends ranging […]

5 New Digital Marketing Trends to Look Out for in 2018

The world of marketing is in a constant state of change. New trends are always emerging as innovative ways to reach consumers are pioneered. 2018 brings around many new technologies and the associated strategies for reaching customers that go with them. Here are five new digital marketing trends that are predicted to grow in 2018: […]

How to Make the Most of Your Consumer Data

Consumer data is crucial to the efficiency and success of a business’ marketing efforts. It can be used to learn what worked in the past, what is effective in the present, and which direction to go in the future. After all, casting a wide net for your marketing efforts may get through to your target […]

Why Content is Key for Promoting Your Business

If you are a successful business owner, chances are your business’ website has a blog/article section, news releases, and a strong social media presence. If your business doesn’t publish content such as this regularly, you may want to reconsider the benefits offered by content creation. Here are three reasons why content is key when it […]

Is Your Logo Up to Date? 3 New Logo Trends for 2018

Have you ever seen a flash out of the corner of your eye only to look and realize it was just light bouncing off a window or water body? That head-spinning effect is essentially the goal of all logos, to jump out and catch the attention of passersby. When a logo is fresh and new […]

What is Programmatic Advertising?

Programmatic advertising has been a buzzword in the marketing industry for the past few years, but what exactly is this new trend? With so many terms associated with the trend, it can be difficult to understand exactly what it is. Programmatic advertising can be generally defined as using an automated system to manage your media […]

Four Marketing Campaigns that are Losing Their Effect

Every industry is in a constant state of change, as new and more efficient methods of providing products and services are developed, old methods are phased out. The field of marketing is no exception, in fact it is one of the fastest industries to adopt new campaign methods. Here are four marketing campaigns that are […]

How Lyrics and Song Can be Used to Advertise Your Business

Music and jingles have been a part of advertising since the very early stages of mass communication. This is because advertisers know that consumers form an emotional connection to music, much more so than plain-language messages. So how exactly does this process work? Here are a few ways in which lyrics and song can be […]