The Real Value of Video

Online videos have led to increased sales and expanded brand awareness for companies of all sizes and industries, including your manufacturing and technology business – and online video use is growing at an impressive rate. In addition to creating and developing content-rich, customer-focused Facebook, Twitter, and LinkedIn profiles, business owners should incorporate video into their […]

Yes, social media is for manufacturers, too.

For some manufacturers, social media ends up as the outcast of their advertising efforts. Unsurprisingly, this social media shortchange is often the result of a cascade of sweeping generalizations about who’s on social media and what they’re doing there. Perhaps imagining the entire social media landscape as a digital wasteland of internet addicted millennials swapping […]

Creating Video Content in 2018

In a market dominated by web-presence and enticing visuals, creating video content for your business is both a necessary and effective marketing strategy for building brand awareness, reaching your target audience, and enhancing your sales. Video content is only growing in popularity among consumers, to whom it is more memorable, more persuasive, and overall more […]

5 New Digital Marketing Trends to Look Out for in 2018

The world of marketing is in a constant state of change. New trends are always emerging as innovative ways to reach consumers are pioneered. 2018 brings around many new technologies and the associated strategies for reaching customers that go with them. Here are five new digital marketing trends that are predicted to grow in 2018: […]

What is Programmatic Advertising?

Programmatic advertising has been a buzzword in the marketing industry for the past few years, but what exactly is this new trend? With so many terms associated with the trend, it can be difficult to understand exactly what it is. Programmatic advertising can be generally defined as using an automated system to manage your media […]

How Bad Web Design Can Hurt Your Online Business

It may be easier than ever before to get involved with web design and development. There are a myriad of software tools and hosting companies which make it very easy, even for someone with almost no background in the field, to put together a decent-looking website today. But – should you? There are some ways […]

How Well Do You Know Website Marketing? [QUIZ]

Website marketing is constantly evolving and expanding. Just when you thought you had it all figured out, Google updates their algorithm or something new becomes best practice. How well do you understand website marketing? Let’s find out! How well do you really understand website marketing? Let’s find out!

7 Ways Building Trust Can Increase Conversion Rates

So, you think your company has a nice looking website? That’s great. The problem is appearance is only half the battle. The real question is, do your customers trust it? As digital marketing continues to become a large part of everyday life it is important to gain and maintain customers’ trust.

Why Hashtags are Beneficial when Marketing your Company

Everywhere you look, Twitter, Facebook, and Instagram to name a few, hashtags are being used to curate content, build a community, and amplify campaigns around various topics, events, and brands. This hashtag symbol has taken over the social media world with it becoming a part of our everyday dialogue.

3 Website Design Mistakes You Need to Avoid

Have you been sitting staring at your website lately thinking it’s time for a refresh? Redesigning a website is pretty similar to remodeling a room at home. It’s not only about a quick coat of paint, it’s about all the pieces that work together to create the perfect ambience.

Going Viral: The Growth of Online Video

One of the fastest growing methods for companies to promote their brand is the viral video. According to a recent article by Fast Company, companies that release videos that end up going viral often see up to 34 times more Internet traffic than companies that don’t do any video marketing.