Text Messages that Sell

With 6 billion text messages sent daily in the U.S. alone, texting has become an unofficial national pastime. Luckily for your manufacturing and technology related business, texts have evolved from facilitating small talk into a viable marketing strategy.   Text message or SMS (short message service) marketing is highly effective because customers and prospects opt-in […]

How Integrating Social Media and Public Relations Can Help Generate Leads

Social media has become an essential component of the successful marketer’s toolkit, and its integration with traditional public relations solutions yields the most tangible results. Building and maintaining positive public relations is the essence of any business – but owners who embrace a multi-tiered public relations plan and use it to position themselves as knowledgeable, […]

Match your Business with the Right Marketing Firm to Achieve your Goals

Many business owners in the manufacturing and technology sector eventually reach a point of growth when they require the assistance of a marketing firm. The reasons for this vary: they need to build or strengthen their personal brand; they don’t have the skills required to increase their website’s search engine rankings or design eye-catching direct […]

Manufacturing Marketing and the Art of Casting a Narrow Net

To paraphrase Finley Peter Dunne: Manufacturing marketing ain’t bean-bag.” While it goes without saying that manufactured goods like spindles, ball bearings, and wires make up an important part of everyday life, actually marketing these products presents a unique set of challenges. Manufactured goods don’t tend to have the broad target market of things like potato […]

Tips For Creating an SEO-Friendly URL

The average person has come to rely on Google for anything and everything. Whether you’re looking up directions or trying to find out if Incredibles 2 is really worth a trip to the movie theater, think of how many times you use Google in a day. With over 40,000 Google searches per second, how can […]

How Branding Companies Can Elevate Your Marketing Strategies

Building a brand doesn’t just happen overnight. There is a lot of strategic planning that goes into tactically positioning your business to make a lasting impression on your target audience. This is essential to the growth and development of your business, and utilizing branding companies is a good way to stay on top of this […]

The Importance of Transparency in Public Relations Strategy

Transparency: it has been a buzzword in most industries for several years now. It describes the openness of a brand and their ability to share certain company information as well as take on opinions related to things such as environmental and social issues. In practicing transparency, businesses are seen as being more honest and trustworthy. […]

Strengthening Your Brand Through Market Research

You have streamlined your production, optimized your services, and mastered your specific trade. Now it is time to conduct in-depth market research. Why, you ask? The answer is this: market research strengthens your brand in a variety of ways. Knowing your target audience allows your business to reach them with specialized advertising strategies that speak […]

3 Native Advertising Strategies for Your Social Media Outreach

Native advertising has become a crucial part of promoting any business, regardless of the industry. For those who are not familiar with native ads, they are a form of advertising that are seamlessly embedded into other websites. For a more detailed description, check out our past blog on native advertising. While many businesses promote through […]

Marketing Strategies Use Personas

For content marketing to be an effective tool in promoting website traffic and conversions, it must speak to the company’s target audience. Customers have specific pain points and challenges, and capturing their attention and interest requires content that has a particular buyer persona in mind. Marketers who use persona-based marketing obtain a better return on […]