A Guide to Modern Search Engine Optimization

Search engine optimization, or SEO, is often considered the basis of most digital marketing strategies. Many digital marketing tactics today revolve around enhancing a website’s “searchability” through SEO. This means that their goal is to boost a brand’s ranking on a search engine’s results page and, as a result, increase their flow of web traffic […]

The Top 3 Marketing Trends Shaping the Future

Part science and part artform, executing exceptional advertising strategies hinges on a practitioner’s willingness to keep up to date with the marketing trends that are shaping the future of the industry. There’s no doubt that it can be tough to distinguish the fleeting fads from game changers with staying power, so we wanted to lend […]

Taking a Stand for Brand Identity

Once upon a time, maintaining a company’s brand identity followed the same golden rule of the family dinner table: no politics or religion. In that simpler time, wading into the waters of hot button issues was an invitation for a public relations crisis that risked alienating your market. Given those guidelines, it’s easy to see […]

Increasing Customer Retention and Loyalty with Digital Marketing

Did you know that a 2% increase in customer retention for a business has the same financial effect as a 10% decrease in costs? Many businesses realize the importance of retaining customers and building loyalty but still focus their marketing efforts primarily on attracting new customers. Here are a few ways that digital marketing can […]

Tips for Developing a Successful Brand Strategy

Developing a brand around your business is essential to building a strong following and having industry presence. Many people may think of a brand as being as simple as a logo, but it is far more than that, your brand is everything that encapsulates who you are as a business. Here are a few tips […]

8 New Website Design Trends That Can Help Grow Your Business

Whether you want traditionally-styled landing pages, or you want to show off the creativity capabilities of your business, cutting-edge website design trends are always being developed. It’s important for your business to adopt these trends as consumers prefer websites with current and modern appeal to them. Here are a few modern website design trends ranging […]

Why Content is Key for Promoting Your Business

If you are a successful business owner, chances are your business’ website has a blog/article section, news releases, and a strong social media presence. If your business doesn’t publish content such as this regularly, you may want to reconsider the benefits offered by content creation. Here are three reasons why content is key when it […]

Is Your Logo Up to Date? 3 New Logo Trends for 2018

Have you ever seen a flash out of the corner of your eye only to look and realize it was just light bouncing off a window or water body? That head-spinning effect is essentially the goal of all logos, to jump out and catch the attention of passersby. When a logo is fresh and new […]

Four Marketing Campaigns that are Losing Their Effect

Every industry is in a constant state of change, as new and more efficient methods of providing products and services are developed, old methods are phased out. The field of marketing is no exception, in fact it is one of the fastest industries to adopt new campaign methods. Here are four marketing campaigns that are […]

3 Proven Marketing Methods for Gathering Consumer Data

With so many ways to market your business, it’s important to have the right consumer data. You may have heard the term “big data,” but are not sure how to take advantage of this data to learn about your potential consumers. Here are three proven strategies for obtaining viable consumer data: Email Segmentation Your customer […]