Avoiding Writer’s Block with Manufacturing Blogging

Even for the most experienced content marketing manufacturing blogger, there will eventually come a day when the dreaded specter of writer’s block will rear its ugly head and leave you staring at a blindingly blank screen wondering those fateful words … “Now what?” Manufacturing blogging is no walk in the park under normal circumstances, let […]

Boost Web Traffic and Lead Generation with Social Media

Word-of-mouth referrals have are among the most effective and desired marketing tool, as their presence within trusted relationships of families and friends lends credibility and esteem to brands. However, social media has launched referral marketing to new heights. With a record-breaking number of participants across a wide range of networks, the social media phenomenon has […]

Increase Referrals and Web Traffic with Social Media Strategies

Chances are you use social media sites, like Facebook, Twitter, or LinkedIn, to network with colleagues and connect with friends. But are you using these platforms to their ultimate advantage? Social media marketing is a proven method to increase referrals and drive traffic to your website.   Think of each of your social media accounts […]

Tips on Building Stronger Relationships with Your Clients

Relationships surround us. They’re in our homes, our hobbies, and our offices. But how about our customers? Strong relationships are the key ingredient in setting your business apart from the rest. Making a lasting connection as opposed to a one-off interaction with your customers will increase customer satisfaction rates and brand loyalty. Here are some […]

The Intangibles: 3 Examples of Successful Brand Marketing

We get it. You came here because you want to learn more about brand marketing, but before we get into that, take a second to humor us and answer this question: What comes to mind when you think about companies like Apple, Coke, and Nike? Most people immediately associate Apple with its computers and phones, […]

How to Create a Brand That is Uniquely You

Your brand is as much a part of you as anything else. It’s a visual representation of who you are and that’s why creating your brand is one of the most important parts of developing your business. When creating a brand, it’s important to showcase the side you want your audience to see. This brand […]

How Chatbots Will Help Your Business Run Smoothly

Chatbots are everywhere. They’ve worked their way into retail, customer service, airlines, healthcare, banking and finance — there’s even one on the Millennium website. Now it’s time for them to work their way into your business. Chatbots are a helpful tool that will improve business operations and customer satisfaction. Here are some ways that chatbots […]

Strengthening Your Branding Messages Through Modern Technology

Your company’s branding message is what sets you apart from others in your industry. It’s important to maintain a positive connection through technological avenues to establish a strong message that resonates with your target audience. Here are how technologically driven branding messages can help to strengthen your brand: Customer Engagement It sounds odd, but if […]

Tips for Designing a Mobile App

Having a mobile app for your business was once an optional investment but has now become a necessity to maintain a competitive edge. In fact, mobile searches have exceeded searches from stationary devices such as laptops and desktop computers. A strong mobile presence is key to both maintaining your current customer base as well as […]

New Marketing Strategies and Generation Z

In the world of marketing, it is very common to hear about millennials and the strategies used to effectively resonate with them, but not much is said about Generation Z. While marketing to millennials and previous generations is still important for any business, one should keep in mind that early members of generation Z are […]

Tips for Building Brand Awareness

Building brand awareness is paramount when it comes to creating sales opportunities. Just like the old saying goes “out of sight, out of mind,” consumers can’t buy your products if they don’t know who you are and what you can do for them. This is where marketing strategies that are designed to build brand awareness […]